Shake Shack

Replacing Fast Casual With Fine Casual

Product PR, Company PR, Team PR

Uniquely Shake Shack

Born out of a hot dog cart in Madison Square Park in 2001, Shake Shack has developed a legion of fans, but needs to stay relevant to preserve its base while capturing the hearts of new consumers looking for a more elevated yet approachable burger experience.

Shake Shack’s roots in fine dining and mission to “Stand for Something Good” – from its premium ingredients to its employee development to its deep community investment – truly sets them apart.

Over the past four years, we have built integrated storytelling programs that focus on showcasing the uniqueness of Shake Shack within the industry to build brand affinity and fandom. Leveraging new menu innovations, buzzy partnerships, unexpected surprise & delights, and Shake Shack’s leadership and employees, we’ve helped Shake Shack become one of the most beloved brands in food.