Shake Shack

Can't Fly? Have a Fry

Campaign, PR, Social, Design, Song Writing

Shake Shack Saves the Day

Traveling to and from the airport can be super stressful. Flight delays and cancellations can make it worse. Confidant helped Shake Shack create a special moment and spread a little joy by rewriting and recording a holiday classic and by gifting travelers with free fries if their flight was delayed or canceled. The campaign, which included an a cappella group, branded “Fry Attendant” uniforms, onsite signage and more drove a swell of feature press coverage spanning consumer, business, travel, entertainment, and broadcast media. Sometimes it’s the little things.