Be the Mealtime Hero
Strategy, Campaign, Social, Retail
An Apron is just a reverse cape.
Some heroes wear capes. Others: Aprons & Crocs. This campaign is about the heroes who make mealtime amazing. From planning to budgeting to all the endless battles against picky eaters, it’s not an easy job, but with Amazon Fresh, mealtime can always be a win.
In this campaign we set out to create a range of TV, social media, digital, in-store and OOH campaign elements that invited people to experience their Amazon Fresh grocery store in their neighborhood.