Strategy, Campaign, Content, Influencers
Fresh is in the Neighborhood
Amazon Fresh may be a household name as an online grocery service, but they've recently been building out a brick and mortar presence in the grocery retail space alongside in recent years and we've been helping spread the word by boosting awareness and engagement.
To bring the brand launch to life, we’ve been producing a range of integrated campaign content running across Amazon's paid, owned and earned channels.
Most recently, this has come to life in the form of Amazon's Food Fest, a seasonal campaign that includes a range of TV, digital, OOH and Radio content as well as a two week experiential program at each store location.