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EyeBuyDirect

Lele Pons x EyeBuyDirect

Strategy, Content

Embrace Your Light

As we approach summer of 2021, Eyebuydirect, a direct-to-consumer eyewear brand wanted to enlist musician and digital influencer, Le Le Pons, to create a range of signature shades. Her involvement with the brand  marks a first for the brand in creating special edition frames, and she also ushers in a new focus on LatinX, LGBTQ and a younger millennial audience. 


Embrace the Light highlights a theme around embracing all of the shades of your personality along with encouraging acceptance of those around us. 


The initiative brings a range of video, social and photo content that came to life across all the brands’ many channels.