Your plate is full, but there’s a new initiative burning a hole in your desk. Your team is stretched thin, but you need significant help to plan and drive the effort forward.
We are Confidant.
Brand and Marketing Strategist
Ken Byers is a co-founder at Confidant. Previously, Ken was a founding member of the brand experience team at Sony, where he led many award-winning campaigns, including multiple recognitions from CANNES, the EFFIE’S and the ONE Show. In prior years, he spearheaded integrated campaigns for many Fortune 500 clients at Ogilvy & Mather, NY.
Garland Harwood is a co-founder at Confidant with 13 years of experience building PR and integrated marketing campaigns for brands like Amazon.com, Sonos, Samsung, Microsoft and Getty Images. Previously, Garland was senior vice president at Weber Shandwick where he was named to PRWeek's “40 Under 40” list in 2013 and PR News' “15-to-Watch” list in 2010.
Merging Marketing & PR
Your brand is a publisher, which means you’re telling your story all the time. The nucleus of Confidant merges marketing and PR. We’re at our best when we build a long-term approach to inform day-in, day-out story-telling and content creation.
Dedicated Core. Custom Contributors.
Our core team works with you throughout the five phases of development. Along the way, we tap our network of creatives and technologists, customizing a team to the work at hand.
We interview your team. We interview your customers. We conduct primary research. Secondary research. Whatever uncovers the truth.
Marketing communications planning ranges from traditional brand positioning and messaging identification to touchpoint planning, stakeholder messaging and go-to-market planning.
We provide the steady core that can drive creative and production and we engage our network of creators and technologists to customize the right team for your project.
We are adamant about setting goals. Our work is only as good as the outcomes we achieve.
We are a learning organization looking for clients who are also learning organizations. Plans are good, but we're prepared to adapt strategies real-time if success requires it.
The Company We Keep
We help tech-centric brands build and nurture a passionate following.
Telling your story with authenticity and constancy.