What started as a branding project for the 2024 World Tour became a complete rediscovery of one of our most beloved, iconic sports brands.
Branding for the new season became a perfect opportunity to remind our audience that this is still the most fun, most spectacular, most mind-blowing basketball experience on earth.
We knew that, to understand the Globetrotters, you have to understand the feeling of joy in every show. Our idea was to play with unique visual perspectives, capturing the energy of both players and fans and juxtaposing gameplay with kinetic type throughout. The end result: a brand identity and content that can be localized in and around stadiums all across the globe.