As the name implies, MadeGood is a brand built upon the notion that our decisions can serve and impact both people and the planet through every micro-action. From this ethos, we embarked upon a brand refresh to capture both the visual language and a range of content and storytelling elements feeding a range of owned, earned and paid media initiatives.
The brand refresh established HIGHLY THOUGHTFUL SNACKS, a sentiment that telegraphs how an organic, non-GMO snack free from the most common allergens can actually unlock a sense of belonging and inclusivity. The effort spanned from a core messaging strategy, to a full brand refresh across a range of design, typography, iconography, illustration, photography and video.
Take a look at the sampling of work below. See how we brought this to life in earned media here.