Share Better

Strategy, Campaign, Content, Digital, Social

Snap it. Frame it. Share Better.

In the lead up to the 2022 holiday season, Aura wanted to boost consideration of its “connected photo frame.” It’s a natural gift-giving favorite, but the company wanted to widen the appeal to a broader, younger audience. 

Central to the idea was the notion that the connected frame solves a real issue: we take more photos than ever, but they’re getting lost in our photo rolls, text chains, emails, and endless social feeds.

The solution: “Snap it. Frame it. Share Better.”

A truly integrated effort, spanning TV, digital, social, email, direct mail and retail, the campaign appeared across a range of media in the US and Europe.