In the lead up to the 2022 holiday season, Aura wanted to boost consideration of its “connected photo frame.” It’s a natural gift-giving favorite, but the company wanted to widen the appeal to a broader, younger audience.
Central to the idea was the notion that the connected frame solves a real issue: we take more photos than ever, but they’re getting lost in our photo rolls, text chains, emails, and endless social feeds.
The solution: “Snap it. Frame it. Share Better.”
A truly integrated effort, spanning TV, digital, social, email, direct mail and retail, the campaign appeared across a range of media in the US and Europe.