If you know Dig, you love it. With locations in NYC, Boston and Philly, Dig is like the secret that your friend can't wait to tell you about. It has a perfect combination of being chef-inspired, healthy AND hearty, but at a fast casual value. So, to get the secret out, we embarked upon an out of home campaign in the Northeast focused on showing Dig food larger than life — beautiful, healthy and hearty. To match, we created a range of content for digital and social media inviting folks to see, and taste, for themselves.