Amazon brings the goods to Coachella

PR, Social

Creating Relevance and Cool Factor

Amazon tapped Confidant to help build an experience where Coachella attendees could shop and ship festival essentials directly to the festival for the first time ever via Amazon Locker.

Confidant developed an integrated PR and influencer campaign to build buzz and awareness leading up to, during, and after the festival, all of which showcased how the service was convenient, easy to use and secure, especially for people on the go.

From content creation, influencer and talent management to event production, media relations and issues planning, Confidant played a leading role in the entire activation.