Sony Alpha
Be Alpha
Content, Social
What it means to Be Alpha.
As Sony resumes its ascent to leadership in mirrorless, full-frame cameras they wanted a more extensive assortment of content for use across web, social platforms, and in-store to educate people on what makes Alpha cameras best-in-class. Under the BE ALPHA moniker, a wide range of content invites users to learn all the reasons why Alpha is the centerpiece of creative life.
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