Sony Alpha

Be Alpha

Content, Social

What it means to Be Alpha.

As Sony resumes its ascent to leadership in mirrorless, full-frame cameras they wanted a more extensive assortment of content for use across web, social platforms, and in-store to educate people on what makes Alpha cameras best-in-class. Under the BE ALPHA moniker, a wide range of content invites users to learn all the reasons why Alpha is the centerpiece of creative life.